Last updated 12 November 2026
Privacy Policy
Your privacy matters to us as much as your confidentiality in a session. This page explains, in plain words, what this website records, what happens when you message us, and what we share with Google and Meta to measure our advertising. In short: we never share what you tell us in your conversations or sessions, or anything about your health.
Who we are
Therapy By Amna is the private practice of psychologist Amna Saqib, at 7 SB, Block C, Al-Kabir Town, Raiwind Road, Lahore, Pakistan, with online sessions worldwide. You can reach us about anything on this page at hello@therapybyamna.com.
What this website records
The site has no sign-up or contact forms. It uses three services that set cookies or similar storage in your browser:
- Google Analytics, to see how many people visit, which pages and buttons they use, their device type and approximate location (city or country, never an exact address).
- Google Ads, to tell whether a visit came from one of our Google ads.
- Meta Pixel (Facebook and Instagram), to tell whether a visit came from one of our Meta ads.
If you arrive from an ad, the link carries a random click identifier created by Google or Meta. The site keeps that identifier, and the campaign name, in your browser for up to 90 days, so that a later booking can be credited to the right ad.
When you tap a WhatsApp button
We add a short reference code to the pre-written message, for example (Ref: K7Q2). At the same moment the site records that code with the time, which button you tapped, your device type and any ad click identifier. It does not record your name, your phone number or the message itself. You are free to delete the code or write your own message; it changes nothing about how we respond.
When you message us
WhatsApp shares your phone number and messages with us. We use them only to reply to you, arrange your consultation or sessions, and keep a simple record of whether you booked. WhatsApp itself is run by Meta under its own privacy policy.
What you tell us in your conversations and sessions is confidential. Nothing from your sessions is ever connected to advertising data.
How we measure our ads
Most people book through WhatsApp, so the ad platforms cannot see on their own whether an ad led to a booking. To find out which ads are worth paying for, we send Google Ads and Meta a short note when an enquiry becomes a consultation or a program: the ad click identifier, the date, a general label such as “consultation booked”, and the fee. Where there is no click identifier, we may include your phone number in hashed form, a one-way scrambled code that the platform can only match against an account it already knows and cannot turn back into your number.
We never share what you tell us in your conversations, the reason you contacted us, any diagnosis or health information, or your name.
How long we keep it
Click identifiers stored in your browser expire after 90 days. Our record of WhatsApp taps and bookings is kept for up to 24 months and then deleted. Google and Meta keep their own data under their own policies.
Your choices
- Block or clear cookies and site data in your browser settings. This removes the stored click identifiers.
- Turn off personalised ads in your Google My Ad Center and your Meta ad preferences.
- Opt out of Google Analytics with Google’s browser add-on.
- Email hello@therapybyamna.com to ask what we hold about you, or to have your booking record removed and left out of ad measurement.
Changes
If we change how we handle information, we will update this page and the date at the top.